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It’s all about using data to improve customer experience!

Diana is the Digital Analytics ambassador for MultiMinds and she lives up to her name, as “the one who brings clarity”!

She is planning an inspiring conference to pass on our passion for Digital Analytics technologies and Data Science to other organizations and companies.

Understand what it takes to evolve your marketing organization structure and include analytics technology. Find out how to adapt a data-driven approach to the marketing organization and beyond. Find out when you should think about implementing a data strategy and what outcomes to expect.

Analytics, automation, machine learning and AI will all bring you closer to your customer.


It’s hard to miss: the Corona madness is running at full speed. This obviously has an impact on our program and our intended course. We therefore see ourselves forced to relocate the event to OCTOBER 13 (instead of March 26), when this – hopefully – temporary storm has subsided.

I’m DIANA. Talk data to me!

Why join us at DIANA Day?

  • Understand Data Analytics & Data Science: Discover the next level of Data Analytics for your digital (marketing) strategy using machine learning and AI. Made simple thanks to the use of cases and today’s technologies.
  • Experience Analytics tools & Data Science: Participate in workshops, visit demo booths, listen to customer cases.
  • Get inspired by Data & Data Science: Explore the opportunities and challenges of a data-driven approach 3.0 – brought by inspiring key note speakers.
  • Get started with Data Analytics & Data Science: install a data-driven culture & strategy that is manageable, measurable and actionable.
  • Figure it out together: Our imagination today is probably peanuts compared to the opportunities of tomorrow. Mix and mingle: talk to experts and peers and who knows what crazy ideas might emerge!

Speakers and Topics

Visit the booths for

Demo sessions




Adobe Experience Platform


How to analyze the effectiveness of your intranet?

Who should attend DIANA Day?

The event is designed for business and marketing leaders from medium and large enterprises or organizations who believe customer / user experiences are key.

The content applies to all kinds of marketing professionals, responsible for (online) advertising, analytics, content marketing, conversion marketing, digital marketing, email marketing, marketing automation, marketing technology, social media strategy, internal and external communication …

The day focuses on both a technical audience (analysts, programmers, digital marketeers, other professionals who work a little or a lot with analytics tools, …) and a business audience (innovation or change managers, marketing managers or CMOs, CEOs with a data-driven mindset).


1:30 pm remove 2:00 pm

Registrations & Booth Visits in Networking Zone

2:15 pm remove 2:55 pm

Choose your Breakout Round 1:

Thumbnail Samuel Driessen

Thumbnail Jonathan Beeston

Customer Talking: Teva Pharmaceuticals’ digital transformation and the role of analytics in it | Samuel Driessen, Senior Director External Digital Channels @ Teva Pharmaceuticals


Breakout Salesforce: Data, Growth, and the New Marketing Mandate | Jonathan Beeston, Datorama product marketing director at Salesforce

(Round 1 ends at 14:55, giving you the chance to switch rooms)

3:00 pm remove 3:40 pm

Choose your Breakout Round 2:

Thumbnail Marc Meewis

Enabling real-time personalization across touchpoints | Marc Meewis, Principal Solutions Consultant Digital Marketing at Adobe


Breakout Tealium | Title coming soon

3:40 pm remove 4:20 pm

Break + Booth visits

Visit the booths and follow 15-minute DEMO Sessions

4:20 pm remove 4:50 pm

Keynote: The Power of Graph Technology in a Connected World

4:50 pm remove 5:30 pm

Keynote: The Rise of Humane Technologies

5:30 pm remove 6:00 pm

Break + Booth visits

Visit the booths and follow 15-minute DEMO Sessions

6:00 pm remove 6:40 pm

Keynote: Artificial Intelligence in the Boardroom

7:00 pm remove 11:00 pm

Walking Dinner / Networking + Booth visits

Register now, it's free!

Your registration was successful.
Thank you and see you at Diana Day!

Partners of DIANA day

Practical details


Tuesday, 13th of October



Quartier Papier
Fabriekstraat 55-59, Brussels (Zaventem), BELGIUM

This conference is organized by MultiMinds bv.

Please contact Ellen Le Beer if you have any further questions:

We look forward to sharing ideas, inspiring each other and meeting you at our very first DIANA DAY!


Welcome @ MultiMinds | Hertshaghe 10 – 9300 Aalst | BELGIUM | +32 477 07 40 11 |